last posts

Tik Tok earnings in the US

Profits of the Tik Tok platform in the United States

Chinese short video platform TikTok is doing well in the US According to recent reports, TikTok's revenue in the US is on the rise.

High advertising revenue
 Market research firm Insider Intelligence predicts that US-only TikTok ad revenue in 2022 will reach $5.96 billion, about 2.8 times more than last year.

What is Tik Tok ?

 One of the world's most popular social media apps owned by ByteDance, with more than 1 billion active users worldwide, market research firm Insider Intelligence previously claimed that TikTok's global revenue could triple to more than $11 billion in 2022. , and may exceed the total advertising revenue of competitors on other social media such as Twitter and Snapchat.

Tik Tok is making huge profits

Insider Intelligence reported that Google and Meta (formerly Facebook) are still the kings of the digital advertising market, as they will receive nearly half of the world's digital advertising revenue by the current year 2022, compared to 1.9% in Tik Tok, while Tik Tok competes strongly thanks to The short videos that he broadcasts on a daily basis.

It is worth noting that in the past year, Apple made it difficult for advertisers to target consumers due to the privacy and security settings it developed on the iPhone as it prevents giant companies such as Google and Facebook from eavesdropping on their users to learn their preferences shown to them on ads, which has undermined the business of Tech giants Google and Meta.

what is the result ?

As a result, companies have shifted their advertising spend to new areas of which the bulk of which goes to short video platforms such as TikTok.

Where is Tik Tok headed?

TikTok is currently on track for $12 billion in ad revenue this year, 3 times more than it was last year, and ByteDance, which owns the TikTok platform, is expected to see a 50% increase in ad revenue this year. . 

Font Size
lines height