Apple intends to launch augmented reality glasses in January 2023
According to press reports, Apple is likely to announce the launch of augmented reality glasses in January of the year 2023, according to reliable supply chain analyst Ming-Chi Kuo.
- According to Apple's industry news site 9to5mac, the latest release date forecast was shared in a note by analyst Ming-Chi Kuo, looking at growth areas in the VR headset industry.
- The analysis looks at how the industry will change in the coming months as Facebook, renamed Meta Corporation, has to deal with the competing iPhone maker in the VR headset space. Kuo says Meta has been key to the growth of the VR industry over the past few years, selling VR headsets at a lower-than-expected price.
- Koo explains that the VR industry is maturing so much that withdrawing from Meta won't hurt the industry. Instead, the company that owns Facebook, WhatsApp and Instagram, which is expanding its investment in virtual reality devices, will tap other VR headset makers as the industry expands.
- "In addition, the massive potential demand in the Chinese market and Apple AR/MR, which is likely to be announced in January 2023, will also favor the continued rapid growth of the headphone segment," Kuo wrote. That's ahead of schedule compared to Kuo's predictions earlier this month.
- Apple's mixed reality headset was previously thought to be something that could launch in 2022, but hardware and software setbacks needed more development time.
- The analyst also predicts that Meta may pull back from its investment in VR hardware in the near term as it refocuses on its core business model.